Comparing Organization and Behavior between Nestle and HSBC

Comparing Organization and Behavior between Nestle and HSBC Nestle was found in 1866 by Hentri Nestle.Sales for 2009 were CHF 108 bn.Number of employees around 280000 people and have factories almost every country in the world.The companys priority is to bring the best and most relevant products to people, wherever they are,whatever their needs throughout their lives.The companys strategy is guided by several fundamental principles. Today Nestle present different markets in different main brands. -coffee,ice-cream,other beverages like Milo,diary-shelf stable nestle,dairy-chilled nestle, infant nutrition,performance nutrition, healthcare-nutrition, soups,sause(pasta,seasoning), frozen foods, refrigerated products, chocolate,confectionary and biscuits. Introduction to the HSBC- Hong-kong and Shanghal Banking Corporation (HSBC) is a public limited company that is headquarted in London, England.The HSBC was founded in Hong-kong,china but was force to move to London in 1992.It is the largest banking group in the world. It has many locations world-wide. Chester Barnard(1938) defined an organization as a system of co-operative human activities.Organizational behaviour is the study and application of knowledge about how people, individuals and groups act in organizations.The organizations base rests on managements philosophy,Values,vision and goals.The culture determines the types of leadership, communication and group dynamics within the organization.The workers perceive this as the quality of work life which directs their degree of motivation.The final outcome are performance,individual satisfaction and personal growth and development. All these elements combine to build the model or frame work that the organization operates from. . Organizational structure According Stoner et al., (1995; 315) organization structure refers to The way in which an organizations activities are divided, organized and co-ordinated. Therefore the structure of an organization establishes how work is allocated and controlled;how people and activities are grouped together;and the channels through which authority and communication are distributed within the organization Both HSBC and Nestle organizations have formal organizational structures.the objective is to survive,maximize their profits and to expand their business.The strategic management enables to achieve competitive advantage and competitive position in global market.The formal organization structure helps to achieve many objectives. To link individuals in an established network of relationships To group together the task required to fulfill the objectives of the organization as a whole, and to allocated them to suitable individuals for groups To allocated individuals or groups the authority they required to perform their functions as well as the responsibility to account for their supervisors This creates a hierarchy of command,whereby authority flows downward from senior to each level of the organization To enable the flow of work,information and other resources through the organization via clear lines of co-operation and communication. There are many factors which in influences the structure of organization. 1. Organizations size- as an organization gets larger its structure gets more complex.Therefore specification and subdivision are required.Both HSBC and Nestle are global organizations.They are very large in size. 2. Organizations task- the nature of its work.Nestle is a nutrition,helth and wellness company and HSBC is one of the largest financial and banking services industries in the global environment. 3. Organizations staff the skills and abilities of staff will determine how the work is structured and the degree of supervision required.The staff of the Nestle is much larger than HSBC because in HSBC most of the things are automated.but in Nestle most of the work has to be done by human. 4. Legal, commercial, technical and social environment of organization- both are legal and technology is very high.And both companies related to people in two ways. In an organizational structure span of control is another important thing.That means the number of subordinate immediately reporting to a superior official.Nestle have narrow span of control because it has a large number of levels of management hierarchy and HSBC have a wide span of control because it has a small number of hierarchical levels.Other important thing is decision making.If the decisions making doing by the top levels of the organization it is called centralization and if it is doing throughout all levels of the organization then it is called decentralization.Nestle company believes strongly in decentralization.In the case of HSBC,also decentralized and all branches of it controlled by a central committee.But it also subdivided on national and domestic market. Both companies are departmentalized on functional basis.There are six functional departmentaion within Nestle; Marketing Finance Packaging Sales Research and development Administration Organizational culture Organizational culture varies from organization to organization.It is difficult to define organizational culture. Deal Kennedy., (1982;4) defined organizational culture as The way things get done around here and J.A Stoner,R.E Freeman D.R Gilbrert defined it as Organizational culture is the set of important understanding such as norms , values, attitudes and beliefs shared by organizational members. Culture of an organization depends on the management style and organizational structures that are used.It could be; 1. Role culture-This tells how rules and regulations associated with employees and it is best suited for hierarchy organizational structure. 2. Task culture-This encourage the people to work as a team. 3. Power culture-This is in matrix structure and it is based on one dominant. 4. Person culture-This s based on person in the organization to help and support in their work HSBC have an effective strong organizational culture.As a part of this the management has initiated localization policies which are opened for most higher levels within operating to nationals that enables the company to top high-quality employee from different part of world.Within the organization culture of HSBC it is highly regarded for work-ethic endorsement.This involves the careful screening of employee with the necessary skills and high potential for improvement. Nestle have a organizational culture which vary from country to country because it is a food related organization.Nestle has good values; It also commitment to a strong work,ethics,integrity,honesty and quality. The personal relationships are based specialy on trust and mutual repect.This implies sociable attitude towards others. Pride in contributing to the performance of the company. Effect of structure and culture on business performance The relationship between organizational culture and structure is an important.But it is difficult to distinguish from one another.They are very much intertwined.Peter F Druker, a prominent writer of management,politics,economy and society(1995;190) highlighted organization structure is an indispensable means and the wrong structure will seriously impair business performance and may even destroy it Thus success or failure of out come of the organization depends on organizational structure. How management works,which specific responsibilities supervisors have,How a complaint is passed through the ranks all these issues within the organizational culture that are directly tied to how an organizational structure works. The degree to which tasks in the organization are subdivided into separate jobs( work specialization ) help to makes efficient use of employee skills and it will increases employee skills through repetition.Also wider spans of management increases organizational efficiency. Departmentalization of organization also helps to give efficient work and facilitates group work. The effect of the organizational culture are depending on whether the company has a strong culture or a weak culture.Therefore a strong organization culture will help take everyone more efficient and successful.If the members in the organization accept the core values and commit to those values, then the culture in that organization is strong when the culture is strong it will then influence on the behaviour of its members as a whole.This influence the behaviour of everyone within the organization. Strong cultures not only have a great impact on the behaviour of employees but also have a positive effect on the performance of the organization.Therefore strong culture lead organizations towards high performance and success. Approaches to management Organizations are comprised of managers and operatives.Operatives work directly on the work they have been assigned and are not responsible to oversee the work of others.But managers are responsible for the activities of others to ensure that things are going on as planned.The functions of management traditionally include;planning,organizing, commanding,co-ordinatng and control.But Managers job can not defined exactly. The structure of HSBC provide more efficient management over the whole organization.The management decisions within the organization are more flexible.Also as a part of strategic management HSBC has also been able to constantly stock of its workforce and assess their performance in exciting job.The managers of HSBC also given extensive development and training. In Nestle the members at management level are more concerned with continuously adding value to the company than exercising formal authority.The managers of Nestle should be able to motivate and develop people using their own techniques and openminded as well as a high level of interest in other cultures and life styles. Effectiveness of Leadership Leadership is an important factor to a group or an organization to make it effective.Management and Leadership are interchangeable.Leadership can be identified as the process of attempt to direct and fore others to achieve objective or objectives of the groups or organizations. Leadership styles are illustrates by theories of leadership.Leadership styles can be defined as the way in which the functions of leadership are carried out the way in which the leader typically behaves towards members of the group or the organization.In other words leader styles are the patterns of behaviours which a leader adopts in influencing behaviour of his/ her followers.The different styles of leadership are; Autocratic leadership style Democratic leadership style Laissez fair leadership style Autocratic or authoritarian style Under this leadership styles all decision making powers are centralized in the leader.They do not entertain any suggestions or initiatives from subordinates.It provide strong motivation to the manager.It permits quick decision making as only one person decides for the whole group and keeps each decision to himself until he feels it is needed to be shared with the rest of the group. Participative or democratic style This can be seen as the opposite of the autocratic leadership style.In this style group functions as a whole and there are number of interoperations.That means the functions of leadership are divided among members of the group or the members of the organization.They win the co0operation of their group and can motivate them effectively and positively. Laissez-fair or free rein style In this the leader assumes that all members of the group or the organization will perform well.Such leader allows maximum freedom to subordinates. Therefore the leader dose not interfere to the works of the members.But if the members need any help, the leader provides the necessary assistance.This is different from a situation where the leader is not considering about his functions and trying to avoid problem situations. The effectiveness of the above leadership styles may different from one situation to another situation.The success of a leader is measured by output or productivity of the group they lead but success is not effectiveness.If the subordinate follows the leader because of his position power,the leader is successful but not effective.The leader leads to a successful response and subordinate does the job because it is personally rewarding, it can be seen that the leader has not only positional power but also personal power.Then subordinates respect the leader and they are willing to compare realizing that the leaders request is consistent with some personal goal.Then it can be identified that the leader is effective. The factors affecting leadership effectiveness. The characteristics of leader Personality,attitudes,value system of the leader The relationship between leader and the group Characteristics of subordinates/group members The nature of the work organization Relationship among subordinates/group members Motivation and Motivational Theories A work place has members of group and the group has to achieve an objective or objectives.Thus the objectives or objectives can be achieved by the combined effort of its group members.For this effort to achieve objective or objectives efficiently and effectively,motivation of the group members should be there.Therefore it is necessary to know how to motivate group members of workplace.There are different theories of motivation attempted to explain the nature of motivation.These theories show that there are many motives that influence peoples behaviour. There are four theories of motivation; Maslows Hierachy of Needs Theory Herzbergs Two Factor Theory Alderfers Modified Needs Theory McClellands Achievement Motivation Theory 1. Maslows Hierachy of Needs Theory This motivation theory developed by Abraham Maslow and according to him people is being with needs and what they want depends on what they already have.He suggests that human needs are arranged in a series of levels depicting a hierarchy of importance.That is why theory is called as hierarchy of needs theory. Self- Actualization Need Esteem Need Love Need Safety Needs Physiological Needs Pyramidal diagram for Maslows Hierarchy of Needs Physiological Needs- In this need people try to satisfy their basic need for food, shelter and clothing.In work place if a person is paid enough salary to maintain above needs then employee engage with work willingly. Safety Needs-When physiological needs satisfied to reasonable level next important level is safety need.If they satisfied with safety needs people can be motivated by introducing pension schemes and by introducing projects for labour safety. Love Needs-Then they expect love and affection.When a leader know that such need to be prevailing within members of his/her workplace,the leader can be used following strategies. Providing opportunities for group entertainment Put them to work in groups Let them to more with groups in which they have affection Esteem Needs-At this level employee are concern with self respect,self confidence,a feeling of personal worth feelings of being unique and recognition.Here motivation can be exercised by providing positional status,appreciating,giving awards etc. Self-Actualization Needs-This is the highest need and it is the need to minimize ones potential,whatever it may be.Here the individual can be motivated by maximizing the benefits provided to the person earlier in line with personal goals. 2. Herzbergs Two Factor Theory Herzberg identified that there were two sets of factors affecting motivation and work.He introduced these factors as hygiene factor and motivators. Hygiene/Maintenance factor- Herzberg identified pay,job security,status, work environment,rules and regulations,nature of interpersonal relations and personal esteems as hygiene factors.By this factor dissatisfaction will be able to eliminate because this factor is related job context and they concerned with job environment and extrinsic to the job itself. Motivators/Growth factor- Herzberg identified recognition,responsibility,room for development and work place as motivator factors.It will lead to motivate employees.That means motivators are serve to motivation individual to superior effort and high level of performance.These are related to job content of the work itself. In a work place according to this theory by providing hygiene factors dissatisfaction of the employees can be removed and by providing motivators,employees can be kept satisfied. 3. Alderfers Modified Needs Theory This theory was introduced by Alderferand by this theory he condensed five levels of needs as Maslows Hierarchy of Needs Theory into three levels of core needs.They are; Existence Relatedness Growth Maslows Hierachy of Needs Theory Alderfers Modified Needs Hierachy Teory Physiological Needs Esistence Needs Safety needs Relatedness Needs Love Needs Esteem Needs Growth Needs Self-Actualization Needs Relationship between Maslows hierarchy of needs theory and Alderfers modified needs hierarchy theory According to the Alderfers modified needs hierarchy theory an individual is motivated to safety,one or more basic sets of needs.Therefore if a persons needs at a particular level are blocked then attention should be focused on the satisfaction of needs at the other levels 4.McClellands Achievement Motivation Theory This theory was presented by McClellands and colleagues and they identified three main arousal based and socially developed motives.They are; Needs for Affiliation Needs for Power Needs for Achievement In this theory they identified the desire for friendly and close interpersonal relationship as needs for affiliation.The need to make others behave in a way that they would not behave otherwise was identified the derive to excel to achieve in relation to set of standards and to strive to succeed as needs for achievement. Ho Individual behaviour at work H However relative intensity of afflation; power and achievement motives varies among individuals Mc Celland and his colleagues identified 3 common characteristics among people with high achievement needs.These characteristics were ; 1. The preferences for personal responsibility 2. The setting of moderate goals 3. The desire for concrete feedback In a work place to achieve goal efficiently the setting of moderate gal is important because the task should be easy to achieve with a little challenge and feed back is necessary for self evaluation.Feedback enables to determine success or failure in the accomplishment of their goals and to derive satisfaction from their activities. In an organizations individuals/members are another important element.Within an organization the social system includes all the people in it and their relationship to each other and to the outside world.The behaviour of an individual can have an impact either directly or indirectly on the behaviour of others.The major factors which influence individual behaviour at work is as follows; Demographicfactors-Those are socio-economic background, education, nationality,age,sex etc..Normally organization prefer persons that belong to good socio-economic background,well educated and young person than others because they believe that they high work performances. Ability and skills-Ability can be defined as the individual can do and skill can be defined as the ability to act in a way to perform well.Therefore individual behaviour is highly influence by the abilities and skills to give a good performance. Personality-This can be defined as the characteristics of an individuals thoughts,feelings and behaviours.Heredity,family,society,culture and situation are factors which influence personality.It helps individuals in directing their effort and motivating them for achieving of the organizational goal. Attitude-The other most important factor is attitude of an individual.It can be defined as a tendency to respond favorably or unfavorably to certain states. Three basic components are containing in attitudes. They are; Knowledge and beliefs -Feelings and desire Volition and will Perception-This can be defined as the psychological process by which incoming data are selected and organized into patterns which are meaningful to the individual. Group behaviour within an organization A group can be defined as a collection of individuals to achieve a common goal/task.The members of the group are depending on each other Groups have become the core unit in many organizations.The group can be small or large to form a group there must be more than two individuals but there is no specific limit for the maximum number.It depend on the objective of the group.In an organization there are rules an regulations which control the activities of group.Also group influence their members attitudes and behaviour.Therefore groups are inseparable from organization.Group help to increase organization stability and it facilitate changes in organization procedures and policies.Therefore there is important impact of groups on organizational effectiveness. Group dynamics describe about group formation,norms, decision making,contributing. Therefore it shows how a group should be organized,operated and conducted.It is a set of techniques. Teamwork is very important in an organization to achieve its goals.An effective team always have clear team goals that encourage team members to replace priority of individual goals with that of team one Also there should be effective team leader who can motivate team members even in difficult situation. Effective teamwork can be archived through effective team building and teamwork is always beneficial for organizations.Teamwork increases flexibility and speed of the work because one task s is done by more than one individual with deferent skills. Stephen R. Covey define teams in organizations as An empowered organizations is one in which individuals have the knowledge, skill, desire and opportunity to personally succeed in a way that leads to collective organizational success. .

Objectivism in Atlas Shrugged, Anthem, The Fountainhead, and We the Living :: Atlas Shrugged

Objectivism in Atlas Shrugged, Anthem, The Fountainhead, and We the Living  Ã‚        Ã‚  Ã‚   Warning - this paper is not formatted !  Ã‚  Ã‚  Ã‚   Who Is I? In Atlas Shrugged, Ayn Rand provides a well-written explanation of objectivism in a monumental novel about those who hold the world on their shoulders. Her characters are a myriad of individuals, ranging from the highest achievement possible: a human, to one of the most horrid creatures on this planet: a once-human imbecile. She gives the reader insight into the psyche of society and the motivations behind our actions. In this novel, Rand’s most righteous characters are those with the most internal conflict. They must shed their conditioning that has been imposed on them by the earth’s people and leave behind what they value as most precious. There is one character that is held higher than the rest. A man of morality, introspection, and enigma, he begins the book and finishes it. So, who is John Galt? John Galt is Rand’s brilliant character that blends imagination and intelligence. Joh n Galt can be described as having the same opinion on life that Henry David Thoreau does. They both believe you shouldn’t carry the world on your shoulders; they realize that in fact by giving things to the needy (Rand would use the word unworthy) you aren’t enabling them to become better people, but merely allowing them o feed off of other’s success. Their opinions differ in that Thoreau had good intentions for all and Galt is only interested in the very best for the competent and likes the idea of leaving saps in the dust. Galt brings Atlas’s people from the earth into their Olympus, Galt’s Gulch. There, these remarkable competent people are able to create their own utopia of industry and live without the weight of the earth’s incompetents. He, like Dagny Taggart, Francisco d’Anconia, and Henry Reardon, is a person of high ideals and standards. He values the dollar because he knows that the dollar is the highest commodity of respect a human can give to another’s ability. The actual sign of the dollar is the symbol of its country’s initials: for the United States, â€Å"the only country in history where wealth was not acquired by looting, but by production, not by force, but by trade†¦ The symbol of man’s right to his own mind, to his work, to his life, to his happiness, to himself† (Atlas Shrugged, 637).

Lord Of The Flies - Character :: essays research papers

Viewing the Text from a Different Perspective Many times in novels the elements of setting, mood and tone are used to extend beyond the words in a text and elaborate the reader’s mind into imagining the actual events taking place. In the classic novel, Lord of the Flies, William Golding utilizes the setting, mood and tone in great detail to reflect how the characters think, act and feel.   Ã‚  Ã‚  Ã‚  Ã‚  Upon a desolate tropical island, a group of boys of different characteristics get marooned when their plane crashes. Golding describes the island in a way that appeals to the reader as paradise, â€Å"The palms that stood made a green roof, covered on the underside with a quivering tangle of reflections from the lagoon...It was clear to the bottom and bright with the efflorescence of tropical weed and coral. A school of tiny, glittering fish flicked hither and thither.† (p.12) The island itself suggests a place of wonder and relaxation. Providing the reader with the impression of an utopia society, an impression that will soon be contradicted as the novel progresses.   Ã‚  Ã‚  Ã‚  Ã‚  After a signal fire is ignited by Ralph’s orders, two young twins, Sam and Eric stand guard in maintaining the fire. While on duty, an eerie figure drifts down from the sky and lands in the forest several yards away from Sam and Eric. â€Å"There was a sudden bright explosion and corkscrew trail across the sky...There was a speck above the island, a figure dropping swiftly beneath a parachute, a figure that hung with dangling limbs. The changing winds of various altitudes took the figure where they would. Then three miles up, the wind steadied and bore it in a descending curve round the sky and swept it in a great slant across the reef and the lagoon toward the mountain.† (p.95) The dead parachutist, also known as the beast, is used to foreshadow the death of Simon, a small although intellectual boy. The parachutist shows the idea of one man slaughtering another as he dies in war.   Ã‚  Ã‚  Ã‚  Ã‚  As Simon, returns to the other boys to inform them of his encounter with the parachutist (the beast), he is mistaken for the beast and is brutally attacked. The effects of lighting, rain as well as wind aroused the sensation of rage and excitement in the boys in their slaughter. â€Å"The beast struggled forward, broke the ring and fell over the steep edge of rock to the sand by the water.

Erik Peterson Essay

Major problems are: Lack of clear date driven project plan for product launch Relationship management with senior stakeholders Recommendations: A project plan for product launch and setting up a Project management office Engagement of senior management in critical decisions PROBLEM STATEMENT: This case is about Erik Peterson and his career at Biometra. It discusses his journey over as General Manager in Biometra (a subsidiary of SciMat) his educational background and problems faced during the work course at Biometra. Case gives details of the: HR issues within the organization and depicts the characteristic behavior of individuals during the panic situation. Case tells about clashes amongst the co-workers and superiors . Inability of Erik towards persuading the seniors about some of the decision and his failure in getting guidance for further steps. It figures out the inability of Eric towards handling team and subordinates so to convince them his way of working. Lack of Erik’s specific industry knowledge and lack of guidance to Erik Complex relationship with some of the key opinion leaders Case clearly summarizes that Erik worked as GM but actually wasn’t able to perform so far. ANALYSIS: It seems that there are lot of clashes among individuals who are at senior leadership positions. Leaders are not able to coordinate with each other. There seems lack of target dates given to each department. Erik can either replace key managers by hiring new managers who can bring fresh perspectives and don’t clash with each other or setup an independent PMO office which can work with each department, develop a project plan with critical milestones for product rollout and seasoned project manager implement the project plan. It also appears that Erik has no experience in this specific product line. At the same time he is not getting enough guidance from his senior management. Erik can either take the decisions, wait to see the results or somehow involve some knowledgeable leaders in SciMat early in implementation phase to get guidance and concurrence.

Re-reading of ‘A Birthday Present’

Re-read ‘A Birthday Present'. By means of close analysis of the language of this poem, demonstrate how Plath achieves her effects in this poem, and by means of BRIEF reference to one or two other poems, say how typical of her writing you find it. Plath's poem ‘A Birthday Present' creates binary oppositions of images by using antithesis. An example of antithesis in this poem is when the narrator asks, â€Å"is it ugly, is it beautiful?† The adjectives ‘ugly' and ‘beautiful' are opposing images. The structure of this phrase is mirrored in the line below when the narrator asks, â€Å"has it breasts, has it edges?† These two images are opposite as when we imagine ‘breasts' they are round and smooth and not sharp like an ‘edge'. By using this linguistic device Plath creates a ‘seesaw' effect between positive (‘beautiful') and negative (‘ugly') lexis. Plath uses this device of conflicting lexis throughout the poem creating a tension. Furthermore, it can also be said that Plath uses these binary oppositions on a more subtle level to create the theme of good vs. evil. This theme can be seen in some of Plath's other poems. Take ‘Face Lift' or ‘Morning Song' for example, the theme of good and evil is represented by the images of babies she juxtaposes with those of death. The same binary opposition of images is used in ‘A Birthday Present' when the narrator says, â€Å"White as babies' bedding and glittering with dead breath.† Again the two juxtaposed images are of death and babies. It can therefore be said that this theme is typical of Plath's writing and is probably influenced by the miscarriage she suffered prior to writing these poems. Another device that Plath employs for a specific effect in this poem is her use of the personal pronoun ‘you'. The narrator questions, â€Å"Is it impossible for you to let something go and have it go whole?† and, â€Å"Must you kill what you can?† Many other writers use this device to achieve the desired effect of involving the audience as it addresses them directly. However Plath also has another motive. On first glance one may assume that the narrator is questioning the present as it is the apparent focus of the narrator throughout the poem. However, considering the number of references to God throughout the poem, (â€Å"My God what a laugh!†, But my god, the clouds are like cotton.†) one could assess that the question is actually aimed at God. Moreover, the theme in ‘A Birthday Present' of questioning God can be linked to some of Plaths other poetry. Plath's father died when she was a young child. From studying her life I found out that she loved and idolised her father. In her poems ‘Daddy' and ‘Full Fathom Five' Plath makes subtle suggests that she now sees her father as a God-like figure. In ‘Full Fathom Five' she writes, â€Å"You defy other Godhood. I walk dry on your kingdom's border†, when talking to her father. This could therefore be evidence that although she may seem to be addressing the birthday present with questions in this poem she is really questioning to her Dad. The theme of Dad arises in many of Plath's poems and so this poem is typical of her writing. Like many of Plath's other poems she uses personification in ‘A Birthday Present' to make an inert object appear to have a life of its own. The narrator is describing the present when she says, â€Å"I feel it looking. I feel it thinking†. The two verbs are actions that only a living person could do. Plath, however uses them to make the present in the poem come alive. The literary device of personification is typical to some of Plath's other poems. One example is in her poem ‘Cut' where she personifies her thumb by referring to it as ‘Little pilgrim', ‘Saboteur' and ‘Kamikaze man', before reminding us at the end of the poem that it is just a ‘Thumb stump'. This is therefore a device that Plath uses typically in her writing. In conclusion, many of the themes and ideas found in ‘A Birthday Poem' can also be found and mirrored in Plath's other poetry. She also uses a range of literary and linguistic devices in this poem that is typical of her writing.

Jetstar Airways Essay

Jetstar Airways is an Australia low-cost carrier airline based in Melbourne, Australia. It is a wholly owned subsidiary of the Qantas Group. Qantas established Jetstar in 2003 as a response to main competitor airline Virgin Australia (formerly known as Virgin Blue). Despite its low cost, Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar operates to destinations in Asia the Pacific Ocean, with future plans of expanding their services throughout Europe. Jetstar currently offers a limited number of connecting services without through baggage checking, and it became the first Australia airline to allow customers to select their seat upon booking. The airline, which participates in the Qantas Frequent Flyer Programme, operates a fleet of Airbus A320-family and A330 aircraft. Mission Statement Jetstar’s mission is to offer all day, every day low fares to enable more people to fly to more places, more often (Jetstar, 2012). Company Objectives  Jetstar is part of the Qantas Group’s two-brand growth strategy, where Qantas competes at the premium and business market and Jetstar focuses on leisure markets. The Jetstar Group is a value based, low fares network of airlines operating in the leisure and value based markets. Jetstar aims to have Australia’s lowest fares on all the routes it operates on. Jetstar has backed its airfares with a Price Beat Guarantee. If any customers find a lower fare elsewhere online, provided it is on the same day, the same route and at a within the same time frame, Jetstar will beat the quoted fare by 10 per cent. Slogan – Low fares, all day, everyday Market Overview Definition of the market Jetstar operates in the low-cost carrier market within Australia. Their target market is the general public, who seeks cheap and accessible airfares and flight availability to travel within Australia. Major competitors include Virgin Australia and Tiger Airways Australia. Market Size Jetstar is currently the third largest domestic Australian airline (by market share) and fifth largest international airline (by capacity share) serving international routes to-and-from Australia (Jetstar, 2011). Jetstar shares its parent’s strong competition with Australia’s biggest low-cost carrier Virgin Australia. Domestic travel accounts for 75% of the airline industry revenue in Australia (Taylor Woodings, 2011) Market Potential The market is currently in the decline stage. From 2007, Australian domestic air travel started with buoyant demand for air travel and high fuel prices boosted ticket prices. However, domestic airlines faced major hurdles when the global economic downturn hit. Higher unemployment and a decline in discretionary income slowed demand for air travel in Australia. In particular, business travellers abandon air travel in favour of teleconferences and e-mail. Demand also weakened as Australians have started to plan travelling internationally. Market Structure The domestic flights market can be considered as an oligopoly. The 3 main companies that have the most market share are Virgin Australia, Jetstar and Tiger Airways Australia. Trends Demographic: Australia is an underpopulated country and is also an ageing. However, over the years the numbers of migrants have been increasing. With the rising number of migrants, there will most likely be an increase in the number of domestic flights demanded since they may want to visit other cities Economic:  Australia currently has the strongest economy in the developed world and it is expected to outperform all comers for at least the next two years, according to the International Monetary Fund (2012). The IMF also forecasts Australia’s unemployment rate to remain low at 5. 2 per cent in both 2012 and 2013. With the Australia having an unemployment rate of only 5. 2%, it can be assumed that people are more likely to have surplus cash and may have plans of flying domestic, whether it be for a holiday or business. Natural: Australia’s changing natural environment has had an impact on the customers, nvestors and Jetstar. Jetstar is committed to minimising its impact on the environment and has introduced various initiatives to address this important issue. On 19 September 2007, Jetstar introduced a passenger Carbon Offset scheme facilitated through the Australian Government’s Greenhouse Friendlyâ„ ¢ initiative. Through the Carbon Offset scheme, Jetstar’s passengers can choose to make their journey carbon neutral by purchasing carbon offsets on all domestic and international services via a seamless single step process at the time of booking at Jetstar. com. Jetstar’s Carbon Offset program is now one of the most successful programs in the Australian airline industry and has raised almost $600,000. About 12 per cent of all passengers booking at Jetstar. com currently choose to offset their share of flight emissions. Jetstar’s Carbon Offset program has proven to be particularly successful on a number of domestic routes, including Sydney-Ballina Byron, which in 2008 has averaged 24 per cent of passengers booking via the web opting to carbon-offset their flight, Melbourne-Ballina Byron (20%), Adelaide-Melbourne Avalon (16%), Melbourne- Hobart (15%) and Sydney-Melbourne Avalon (14%). Our carbon offsets are purchased through Climate Friendly, who has been ranked as the number one carbon offset provider in Australia by the Carbon Offset Watch and is a founding member of the International Carbon Reduction and Offset Alliance (ICROA). Technological: Technology plays a vital role in both the airline industry. In order to have a competitive advantage, it is required that the technology used is up to date. Jetstar is equipping its fleet of A320 and A321 aircraft with the latest satellite-linked navigation system to improve safety and on-time performance. Aircraft fitted with the system known as Required Navigation Performance (RNP) can safely navigate around cloud-shrouded mountains, through valleys and over high terrain when low visibility would increase the chance of flight disruptions. Air Services Australia reported those 4,200 minutes of flying time and 17,300 nautical miles was saved during 1,612 RNP assisted approaches. As a result more than 200,000 kg of jet fuel was saved and carbon emissions were reduced by 650,000 kg. The new navigation aid reduces the time spent circling due to bad weather, which helps passengers arrive on time and cuts our fuel use. Political/Legal: Over the years the rising carbon tax in Australia has affected future plans of Jetstar. Maintaining and running an aircraft is bound to produce a lot of carbon dioxide. As a result Jetstar has started to reduce the amount their carbon footprint by introducing new technology.

Wikipedia

Wisped is a valuable research tool for university students How do I do my research: Online source Firstly, I opened Google Search Engine and printed there the key words: Wisped – valuable – research. Then I used related terms as reliable, credible, source. My next step was to read background information on different sites and look for main ideas and issues being discussed, the terminology is being used. I built my statements: 1) Wisped AND credibility; 2) Value no Wisped; 3)Wisped AND credible OR valuable OR reliable OR trustworthy AND source OR resource.I used the sites of different universities, because I consider them as the most suitable and credible. The main reason why Wisped isn't a valuable research tool is: anyone who wants can post material, and the expertise of the posters is not taken into consideration. How do I do my research: Offline source To start with, I should find some articles on the following topic. First source I found is the article of Thomas Che ney, 2006. â€Å"An empirical examination of Wisteria's credibility,† First Monday, volume 11, number 11 (November), where he states that Wisped hasn't got ‘high' credibility, but it certainly is not ‘low'.His survey shows that 13 percent of Wisteria's articles have errors. Then I searched for another article to have a wider view on this theme. I took a look at the work of Magnums, P. D. , Assistant Professor at the University at Albany, (2008), â€Å"Early response to false claims In Wisped† ; First Monday, 13(9). There he points that Wisped Is a reliable research tool because even If there are some Inaccuracies they are being deleted within 3 hours or less.